A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance several years ago, the organization has been able to double its revenue and build a highly engaged network of supporters that share its dedication to ending colorectal cancer in our lifetime. In this episode, CCA's Chief Development Officer shares the process behind merging two brands, building an engaged "Nation of Allies" community, and capturing the urgency of the organization's efforts through a new brand mantra: "Tomorrow Can't Wait."
Host: Clara Shannon, Marketing Associate, Grafik
Guests: Regan Huneycutt, Chief Development Officer, Colorectal Cancer Alliance
Hal Swetnam, Chief Creative Strategist, Grafik
Lynn Umemoto, Principal of Client Services, Grafik