One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90 years. As both a branding expert and a lifelong fan of the team, our CEO Lance Wain weighs in on Studio G with some of his hopes and hypotheses about what's happening behind the scenes as a complete rebranding process gets underway.
Host: Clara Shannon, Marketing Associate, Grafik
Interviewee: Lance Wain, CEO, Grafik