Studio G

What it means to be a D.C. Brand

Episode Summary

On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit's D.C. Marketing Summit. We also had the opportunity to moderate a panel about "The D.C. Brand"—what it means to be a local brand here, what this city has to offer its residents and visitors, and what it takes to differentiate in such a crowded market. Take a listen to our discussion here.

Episode Notes

Host: Clara Shannon, Marketing Associate, Grafik

Moderator: Lauren Leva, VP of Marketing at Grafik

Panelists:

Robin McLean, SVP of Marketing & Communications, Destination DC

Greg Menna, Co-Founder & CEO, District Donut

Julie Zito, Assistant VP of Marketing, American University

Melissa Fasano, Director of Corporate Marketing, Kettler Inc.

Krista Olson, Senior Director of Marketing, Washington Wizards